I design to reshape User Experience between Tech and People.



I graduated from Hongik University in South Korea with a degree in Product Design and recently completed my Master’s in Visual & Experience Design at the University of Europe for Applied Sciences in Germany.

I’m fascinated by how technology shapes everyday life. My design journey started from this curiosity, and it continues to drive me to ask questions, explore possibilities, and create experiences that feel both innovative and human.

For me, every project begins with research and discovery, but it always aims to end with something practical and meaningful.

I'm always open to new opportunities. Let's connect and create exciting ideas together!



Experience

Sep 2024  - Aug 2025
Automotive Artificial Intelligence (AAI) | UXUI Design Work Study
RepliMap – Autonomous Driving Simulator Map Editor
- Owned the full redesign of RepliMap, improving workflows for 20+ service engineers and reducing task completion time by 32%.
- Conducted daily user interviews and drove rapid iteration cycles, cutting error rates by 18% and enabling engineers to deliver simulations faster.
- Built a scalable design system (UI components, style guides, governance workflows) now powering 100% of new feature rollouts, ensuring long-term maintainability across teams in Germany and Pakistan.

OmniLegis – AI-Powered Legal Information App
- Solely conceptualized, designed, and launched OmniLegis, taking the product from idea to market with zero-to-one ownership.
- Integrated conversational AI with transparent legal source referencing, providing intuitive categorization and plain-language summaries to improve accessibility.
- Reached 5K+ downloads in the initial release, driving early adoption and establishing the app as a trusted AI legal assistant.



Jun 2022  - Jul 2023

Heritart | Freelance UXUI Designer
- Designed the information architecture and UX strategy for a Web3/NFT platform, simplifying complex blockchain concepts for end users.
- Collaborated with developers through scrum-based sprints, ensuring smooth design-to-development handoff.
Heritart.io



Sep 2022  -  Dec 2022
LG | Corporate Sponsored Project
R&D of Touch LCD UX/UI for Home Appliances
Designed 7" Touch Screen Lightwave Oven’s user experience and interface for improving auto cook experience.



Mar 2022  -  Jun 2022

COSRX | Corporate Sponsored Project
R&D of New Cosmetic Container
Designed new cosmetic container for COSRX based on deep research and prototyping.





Awards

Aug 2025  
UX Design Awards – New Talent, Nominated Project
hopin, University carpooling platform



Jun 2024

Red Dot Award, Design Concept 2024
tripee, XR metaverse trip plan platform



Jun 2022
Digital Government Service Idea Contest, Ministerial Prize
Redesigned Q-net, a service that those who want to obtain a national certificate must go through, and have won a Ministerial Award.



Jan 2022
SOPT App Jam, Grand Prize
Participated as a UXUI designer in a long-term hackathon to design a web service aimed at enhancing the reading experience.





Education


Mar 2024 - Aug 2025
University of Europe for applied sciences
Master of Arts, Visual&Experience Design



Mar 2019 - Feb 2024
Hongik University
Bachelor of Fine Arts, Product Design



Mar 2016 - Feb 2019
Anyang Art High School
The Art Department, Design





Volunteering

Mar 2023  -  Dec 2023
Web Team Leader of Degree Show Lead Committee
Designed website for Hongik University Industrial Design Dept. 2023 Online Degree Show.
Coordinated the opinions between the students and the professors and communicated with developers.

2023 Hongik Industrial Design Degree Show



Mar 2022  -  Dec 2022

Web Team Leader of the Student Council’s
Managed an official website for Hongik University Industrial Design Dept.








© 2025. Jihyun Lee. All Rights Reserved.