hopin
Instead of paying with money, riders show appreciation by leaving stickers, which drivers can trade for coupons usable on campus. By transforming gratitude into tangible value, hopin reimagines carpooling as a playful, social, and purpose-driven experience.
Project Background
Increase in Sustainable Mobility Method
With the recent growth of the sustainable mobility market,
the adoption of eco-friendly transportation methods has significantly increased.
The rise of bike-sharing programs, electric scooters, and improved public transit options has played a key role in this shift.
Then, how can we bring this sustainable shift into students' daily mobility?
Exploratory Research - Interview
To learn the differences in lifestyles based on their chosen modes of transportation and
how they think about their current transportation,
I interviewed two groups of students in their 20s living in a big city: those who own a car and those who don’t.
To learn the differences in lifestyles based on their chosen modes of transportation and
how they think about their current transportation,
I interviewed two groups of students in their 20s living in a big city: those who own a car and those who don’t.
Design Question
"How can we make carpooling more appealing to students?"
According to the interviews, convincing students who already drive to switch to public transportation was unrealistic.
However, I discovered the design opportunity that they occasionally offer carpooling to people around them.
This led me to set a goal of making carpooling a more familiar and approachable concept for students.
Further Research - Survey
To understand students’ perceptions and experiences with carpooling and refine the service concept,
I conducted surveys with 43 students.
If you don’t use carpooling, what are the main reasons?
To understand students’ perceptions and experiences with carpooling and refine the service concept,
I conducted surveys with 43 students.
If you don’t use carpooling, what are the main reasons?
If you have used carpooling, what were your main motivations?
A student carpooling service that connects drivers and riders on campus.
No money involved, just stickers as thanks.
Drivers can exchange them for coupons usable at campus stores.
Save money, meet people, and make commuting more fun!
User Flow
I created the user flow to show how students connect, ride together, and share appreciation through a few easy steps.
It’s all about making the ride experience smoother and more meaningful.
No money involved, just stickers as thanks.
Drivers can exchange them for coupons usable at campus stores.
Save money, meet people, and make commuting more fun!
User Flow
I created the user flow to show how students connect, ride together, and share appreciation through a few easy steps.
It’s all about making the ride experience smoother and more meaningful.
Service Value Map
A closer look at how value flows between students, the university, and campus stores.
From shared rides to shared rewards, everyone plays a part in making campus commuting more fun and connected.
A closer look at how value flows between students, the university, and campus stores.
From shared rides to shared rewards, everyone plays a part in making campus commuting more fun and connected.
Feature 1
Start Your Ride
Set your destination and explore students along the route.
Check out their profile, from languages and preferences to fun stickers, and send a request to ride together.
Feature 2
Track Your Ride
After connecting, just sit back and follow along.
Real-time tracking keeps you updated and ready to hop in right on time.
Feature 3
Leave a Sticker
Say thanks in your own way with fun, personalized stickers.
A small gesture to show appreciation and keep the good vibes going.
Feature 4
Plan Ahead
Not just for spontaneous rides, you can book in advance as well.
Plan ahead with ease as you set ride times, match with others, and filter based on your preferences.
One quick setup and you're ready to go!
Feature 5
View Profile
Your profile keeps track of your rides, stickers, and coupons all in one place.
The more you give rides, the more rewards you unlock.