Portfolio - Zoy Jihyun Lee

Designing Clarity in Complexity

Creating context-aware interactions that feel intuitive, responsive, and human.

s With a background in product design and a Master’s in UX design, I create interactions that feel as natural as they are intentional. Based in Berlin, I currently work as a product designer, crafting digital systems that bridge complexity and empathy.

I focus on interaction design that responds to context—where gestures, voice, and visuals work together across screens, space, and time. Whether I’m designing tools for law, shared mobility, or AI-driven systems, I aim to make complex information feel approachable, intuitive, and human. My process blends systems thinking with soft transitions, ensuring every moment feels purposeful and emotionally grounded.

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Featured Projects

Master Thesis Project [TBU]
Speculative, Mobility, AI, Personalization UX

OmniLegis
Legal Tech, AI

RepliMap [TBU]
Mobility, Map, Unity Application

hopin
Carpooling, Community

Academic Projects

Orbit
Filter Bubble, Data Visualization

tripee
Speculative, Travel, XR, Metaverse

PACE
Delivery, Helmet MR Inforainment

DakarX
Concept, Rally, Human-AI Interaction